Monday 15 June 2020

QR Menu Code: Effective Solution to the Post-COVID-19 Dine-in Problems - MasterTAAG

QR Menu Code: Effective Solution to the Post-COVID-19 Dine-in Problems

Patrons are uncertain as to what their post-pandemic dine-in industry will look like. In order to minimize physical contact, a digitalised menu supported by QR codes, like MasterTAAG, is a strategic solution that has been not only flexible but also successful.

Qr code restaurant menu mastertaag

Over the past few years, QR codes, widely accepted and implemented across multiple industries. As a result of being extremely flexible, contactless and cost-effective, QR-code based menus have found a strong place in the hospitality industry. These codes are now being used to access the menu cards of hotels and restaurants, in some cases, across big chains like Marriott and Hilton. MasterTAAG is one of these effective and affordable solutions to avoid the spread of the virus.

Before going further, let’s discuss other available solutions like disposable menus and digital menus that can be feasible.

Are disposable menus or digital menus boards a sustainable solution?

Disposable menu cards, as the name suggests, are those which can be thrown away after use, i.e., after the customer touches them. These cards may seem like an obvious and viable solution for the post-COVID world, where we will try to stop the transmission of the virus. However, they are not a sustainable and feasible option for the long term. As the industry is trying to move away from disposable cutlery and packaging because of their damaging environmental impact, so selecting disposable solutions will not be a good option. Plus, reprinting costs can be a huge burden on your overall expenses, making them not an ideal candidate.

Qr code restaurant menu mastertaag

Now, if we see digital menus boards, they have several advantages over the traditional paper or cardboard menu cards. For starters, they can be read collectively, attractive and easily readable. They can also be updated easily. However, post-pandemic most loved and interactive digital screens may not be used to just touch and order. Their installation cost is also one of the main set-down, no reason, they are usually preferred by big businesses. Sometimes you may also need additional hardware for management and operation of these boards. Digital boards are no doubt best viable options for post-pandemic dine-in situations, but their affordability is a huge barrier making them little less feasible for everyone to benefit from them.

After discussing disposable menus and digital menus, QR codes menu seems like the perfect, creative, affordable, and safe solution to the post-COVID-19 functionality in bars, restaurants, nightclubs and many other industries.

Why MasterTAAG?

MasterTAAG, an IoT solution created by entrepreneur David Navaro Vera, is one of the examples of QR code-based menus. It enables the hospitality industry to access digital menus in multiple languages from their smartphone. The solution allows clients to use their own smartphones to browse and select their order, rather than touch printed menus that are shared amongst other customers, by scanning the QR code at their table.

MasterTAAG offers a strategic pathway in anticipation of opening after the lockdown. It enables restaurants to offer a high level of sanitisation by reducing physical contact. Avoiding printed menus which is typically a breeding ground for bacteria. They aim to support the hospitality industry by helping restaurants, in particular, local independents, sanitise, simplify and speed up their food ordering functionality, reduce reliance on printed menus, the app is being offered free of charge until mid-2021.

Product Demo - Click to watch





Hospitality patrons also benefit from a digital portal including features such as social media, auto-translation, promotions and a photo menu. As local, independent restaurants owners, you can avail these opportunities to not only survive but thrive, by taking responsibility, improving overall hygiene and minimising the physical contact, eventually stopping the spread of this infectious virus.

It’s just the beginning, deploying QR codes on windows and doors can help you advertise your upcoming special deals and discounts, even when you are closed. With MasterTAAG, You don’t need to install any app, simply, guests could look at a menu on a digital screen, decide what they want by just browsing.

With the industry being utterly dependent on the mood of the customers and their in-the-moment decisions on what to eat, building a loyal customer base is a tricky task to accomplish. Especially, the post-pandemic era will demand extra care from hospitality patrons. 

After all, there is only so much you can do to improvise the menu before it becomes the new trend and widely being used at other restaurants. What you can do to differentiate yourself is to integrate fascinating multi-purpose technologies like QR Code based menus in your marketing campaign. Pioneer and big brands across all industries including the restaurants, night clubs, resorts, and bars have tested and tried QR Codes based menus, and reaping the benefits that come with it. So why can’t you?


Free QR code Restaurant Menu www.mastertaag.com

Get your own Digital Menu today www.mastertaag.com  





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